top of page

ARQUETÍPOS

2019

DIGITAL PHOTOGRAPHY

60cm*60cm (each)

In a society based on the consumption of media an images, the collective consciousness generates archetypes or absolute categories, these are defined by the constantly repeated characteristics broadcast by media outlets. Given this situation, the social conglomerate associates almost automatically the physical aspect of an individual to categories such as, gender, profession, social status, religion, etc.

This scenario shows absolute identities or archetypical faces of doctors, politicians and police officers, generated through the superposition of hundreds of images found under the same category, in this case a job.

bottom of page